Procter & Gamble / Unilever
Jul 1, 2007
Take a closer look...There are two factions..The left faction belongs to Unilever India (Erstwhile Hindustan Lever Limited - HLL) and the right faction belongs to us (P&G).. Well, she apparently forgot that I work with P&G :-)
Even though P&G is a much older and larger entity than Unilever (P&G-1837, Unilever-1884), when it comes to India - HLL is bigger and the photo shows it. Not long ! Enjoy the stay while we are catching up. Well, Let's look at their history and give P&G some credit for making life uncomfortable for Unilever India which was having a ball of a time there.
P&G India:
In October 1985, Richardson Hindustan Limited (RHL) became an affiliate of P&G and thus P&G India was formed. RHL is home to the mammoth brand Vicks (& Clearasil). 1989 saw the launch of Whisper followed by Ariel in 1991. By 1993, P&G increased its stake in P&G India to 100%. In the same year, the detergent business was divested to P&G Home Products Limited thereby leaving P&G Hygiene and Healthcare Limited (officially being called so from 1999). In the same year, Mediker was also divested to Marico Industries.P&G Home Products Limited started its jouney with Ariel in 1993. Subsequently, it entered the Hair Care Category by the launch of Pantene Pro-V in 1995. Head & Shoulders was launced in 1997. Tide came along in 2000. 2003 saw the launch of Pampers and Rejoice was launched in 2004.
Unilever India:
So, as we see, P&G India is a relatively new story if you compare it with Unilever India (having a long standing history since 1888). Lifebuoy came in 1895, for example :-) Even though Unilever was in India for long, it started operations only in 1931 when it set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). These three companies merged to form HLL in November 1956.If you see Unilever India's website, they boast of 35 Power Brands. Indeed, they are household names like Ponds, Lakme, Red Label, Surf Excel etc. Its interesting to see how they grew so large. Brooke Bond was present in India since 1900. Lipton since 1898, Ponds since 1947. Unilever acquired Brooke Bond in 1984, Lipton in 1972 and Ponds in 1986. TOMCO (with Brands like Magic, OK) merged with HLL in 1993. Lakme (which was set up in 1952 by Tata Group on the request of then Prime Minister Pt Jawaharlal Nehru) and HLL formed a 50:50 joint venture in 1995 and finally in 1998, Lakme sold its brands to HLL. In 1994, HLL formed a 50:50 joint venture with Kimberly Clark and started marketing Huggies and Kotex in India. Kissan was also bought from UB Group in 1993.
I also had a look at Unilever and P&G's financials for last 5 years at Reuters and I found some interesting observations:
1) P&G sales were at $ 40 billion as against Unilever's sales of $ 48.3 biliion in 2002
2) In 2006, P&G sales were at $ 68 billion as compared to $ 39.6 billion of Unilever.
3) Operating Income: Unilever moved from $ 5 billion to $ 5.4 billion, P&G moved from 6.6 to 13.2 (DOUBLED)
4) Normalized net profit to common shares (excluding exceptional items): Unilever moved from $ 1.9 billion to $ 2.9 billion; P&G moved from $ 5 billion to $ 8.7 billion
Last five years have been pretty bad for Unilever but I noticed something which sparks a light - Selling, General & Admin Expenses for Unilever has declined steadily from $ 18 billion to $ 13.9 billion from 2002-06 while for P&G, it has soared from $ 10.4 billion to $ 21.8 billion! I am not making any predictions here but sure enough, something is going on there. But being here at P&G, I can assure you that whatever is going out there, it will be fine as a lot is going on here as well :-)
My Final review is scheduled in 2 weeks and whether I become a full time pgite depends on how I fare! Pray for me!
7 comments:
Mark Graban
said...
11:03 AM
praying that you get this job...for life ;)
sumit
said...
2:30 PM
Thanks buddy :-)
Anshuman
said...
2:59 PM
Errata:
Please Read "Unilever India" as "Hindustan Unilever Limited"
Anshuman
said...
10:30 PM
hahahaha...i guess common sentiments ...
and i am sure that the dreams of going back to india as an expat will thrive for a long time now. :)
all he best to us.
Vineet
said...
11:05 PM
Yeah...and Hyderabad Public School fees would become afordable after that... :-)
Anshuman
said...
11:12 PM
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Anonymous
said...
12:50 AM
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Sorry to use comments for this, but couldn't find how to email you... thanks for the link to the Lean Blog! Would you mind changing the link from kanban.blogspot.com to www.leanblog.org?
Thanks again for the link!
Mark