.......a journey called life

What is sunk cost?

Wikipedia defnes sunk costs as the costs that have been incurred and which cannot be recovered to any significant degree.

I just had a first hand feeling of sunk cost when my 10+ hours of research on mobile phones went down the drain. I was told that I am eligible for a handset upgrade and I was given plethora of options to choose from. Having an analytical insect inside my vein, I took the job with all my diligence and spirit. Even going all the way to use a concept selection matrix (pugh matrix) to choose from the vital few to the one model. Finally, after spending several hours reading reviews on various website, I had a winner. My body and soul was all set to accept Nokia E66 as the next phone for them. They were just too eager to meet and the order was even placed to Singtel.

But then came the murphy!!! Hello, did you guys forget me..I mean altogether forgot who I am?? I do exist, you know!

"Mr, You don't qualify for a change of handset yet and I am afraid you will have to wait until your current contract expires next year in Feb."

So, what about all my hardwork? Well, that's what they call - sunk cost….!!!

Afterall, Moto Razr V3 is not a bad phone after all! Not for another 210 days, that is!!